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Marketing Libraries in a Web 2.0 World

  • Erscheinungsdatum: 14.07.2011
  • Verlag: De Gruyter Saur
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Marketing Libraries in a Web 2.0 World

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Réjean Savard , Université de Montréal, Quebec, Canada and Dinesh K. Gupta , Vardhaman Mahaveer Open University, Kota, India

Produktinformationen

    Format: PDF
    Kopierschutz: watermark
    Seitenzahl: 175
    Erscheinungsdatum: 14.07.2011
    Sprache: Englisch
    ISBN: 9783110263534
    Verlag: De Gruyter Saur
    Serie: IFLA Publications Vol.145
    Größe: 2060 kBytes
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