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eCRM: Using the internet for customer relationship management at the TQU Academy von Schust, Peter (eBook)

  • Erscheinungsdatum: 29.08.2008
  • Verlag: GRIN Publishing
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eCRM: Using the internet for customer relationship management at the TQU Academy

Research Paper (undergraduate) from the year 2007 in the subject Information Management, grade: 2,0, University of Applied Sciences Kempten (MBA International Business Management & Consulting), course: Information Technology applied in Marketing & Sales, 6 entries in the bibliography, language: English, abstract: The termpaper eCRM: Using the internet for customer relationship management at the TQU Academy describes the usage of eCRM-systems in a practical example. It gives an overview of the theoretical concepts and models used, describes the application of the models to the TQU Academy situation and closes with consequences of the application and recommendations.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Seitenzahl: 14
    Erscheinungsdatum: 29.08.2008
    Sprache: Englisch
    ISBN: 9783640148714
    Verlag: GRIN Publishing
    Serie: Akademische Schriftenreihe Bd.V114008
    Größe: 7920kBytes
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