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Micro and Macro Environmental Analysis of the Health Care Sector in the US and France - Potential Opportunities and Threats Potential Opportunities and Threats von Mennen, Miriam (eBook)

  • Erscheinungsdatum: 18.03.2010
  • Verlag: GRIN Publishing
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Micro and Macro Environmental Analysis of the Health Care Sector in the US and France - Potential Opportunities and Threats

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 75 % - A, University of Sunderland (Faculty of Business and Law), course: International Marketing, language: English, abstract: This paper will outline the marketing environments for private healthcare in the US and France. After an environmental analysis considering the macro and the micro environment, strength and weaknesses as well as potential future opportunities and threats will be analysed for both countries. The focus lies on the insurance sector in private health care in order to provide a focused and narrowed down overview.

Produktinformationen

    Format: PDF
    Kopierschutz: none
    Seitenzahl: 22
    Erscheinungsdatum: 18.03.2010
    Sprache: Englisch
    ISBN: 9783640568666
    Verlag: GRIN Publishing
    Serie: Akademische Schriftenreihe Bd.V145367
    Größe: 545kBytes
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