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The Politics of Marketing the Labour Party von Wring, Dominic (eBook)

  • Erscheinungsdatum: 23.11.2004
  • Verlag: Palgrave Macmillan
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The Politics of Marketing the Labour Party

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 262
    Erscheinungsdatum: 23.11.2004
    Sprache: Englisch
    ISBN: 9780230597617
    Verlag: Palgrave Macmillan
    Größe: 2343 kBytes
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