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Prospect with Soul for Real Estate Agents Discovering the Perfect Prospecting Strategies for Wonderful, Extraordinary, One-of-a-Kind YOU von Hagedorn, Jennifer Allan (eBook)

  • Erscheinungsdatum: 01.05.2011
  • Verlag: Bluegreen Books
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Prospect with Soul for Real Estate Agents

In this third book of the 'Soul' series, Jennifer Allan-Hagedorn helps new and experienced real estate agents discover the perfect mix of prospecting strategies that best suits their unique personalities, strengths and goals. She accomplishes this NOT by insisting that they venture out of their comfort zones and implement strategies that feel unnatural (or even 'icky' ), but rather by following the Golden Rule of Prospecting: Prospect Unto Others as You Would Like to Be Prospected Unto. In Prospect with Soul for Real Estate Agents, Jennifer examines more than a dozen Old School traditional prospecting methods and shows you how to'soulfully' tweak them to better apply and appeal to today's real estate consumer.


    Format: ePUB
    Kopierschutz: none
    Seitenzahl: 248
    Erscheinungsdatum: 01.05.2011
    Sprache: Englisch
    ISBN: 9780981672762
    Verlag: Bluegreen Books
    Größe: 428kBytes
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Prospect with Soul for Real Estate Agents

"Always be a first-rate version of yourself, instead of a second-rate version of somebody else."

- Judy Garland

Chapter One

Welcome to Prospect with Soul®

Forget everything you've ever heard or read about effective real estate prospecting techniques. If those ideas and advice had worked for you, you probably wouldn't be holding this book in your hands right now. When we've finished our journey together, you are welcome to return to your old ways of building your business...or join us Soulful Prospectors who have found a better way.

A better way to what, exactly? Ah, glad you asked. A better way to inspire the people you know and the people you meet to think of you as their favorite real estate agent. A way to attract business to you without pestering anyone or jeopardizing the personal relationships in your life. A way to be wildly successful without sacrificing your soul (or your dignity) in the process.

A way to use the brains God gave you to build a thriving business you'll be proud to call your own. One that will pay the bills nicely, while leaving you time to enjoy the lifestyle you've always dreamed your prospecting efforts would eventually result in.


This is the ultimate goal of building a career by Prospecting with Soul...to have generated the good will, the respect, the recognition and the reputation to NEVER HAVE TO PROSPECT AGAIN!

Well, maybe that's stretching it just a bit. As an entrepreneurial sort, you'll always have to ensure a steady stream of business to your door to keep the dogs fed and the toenails polished. And yes, attracting business your way will require some effort on your part. However, by the time we're finished with you here at the Prospect with Soul Worldwide headquarters, you'll be comfortably prospecting as a natural part of your day-to-day wanderings, without even realizing you're doing it. So, yeah, you're prospecting, but it's almost as natural as breathing.

About Sell with Soul® (SWS)

If this is your first encounter with all this real estate "Soul" stuff, you might be wondering what it's all about!

Sell with Soul is the name of my first book and the basis for my entire real estate philosophy. Since we'll be referring to SWS here and there throughout this book, here's a little primer on what it means.

Sell with Soul: To enjoy a wildly successful career selling real estate by treating clients and prospects respectfully, as you yourself would like to be treated.

Sounds suspiciously like the good old Golden Rule of doing unto others what you would like them to do unto you, doesn't it? Which, by the way, you'll see as a common theme in Prospect with Soul .

An agent who Sells with Soul wants to earn the future business and referrals of his satisfied past clients because he is the best agent to have ever happened to them - not because he masters the art of referral-begging (see Chapter Four - Your Sphere of Influence). Because he's so darn good at what he does, eventually he won't have to prospect at all - with soul or otherwise - because his satisfied past clients will do it for him. Seriously.

To Sell with Soul also means that you respect and appreciate your clients, and therefore do not use tricks or strategies that are insulting or patronizing to them. SWS agents respect the intelligence of their clients and prospects and treat them accordingly. They don't insult that intelligence with ridiculous scripts, pushy closing techniques or cheesy objection-busters. They are patient and kind. Empathetic and sympathetic. Respectful and app

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