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Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance von Hillmer, Ute (eBook)

  • Erscheinungsdatum: 09.11.2009
  • Verlag: Gabler Verlag
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Technology Acceptance in Mechatronics

Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks. Dr. Ute Hillmer is senior consultant and owner of Better Reality Marketing. She consults, coaches and teaches in international technology marketing and innovation management.


    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 260
    Erscheinungsdatum: 09.11.2009
    Sprache: Englisch
    ISBN: 9783834983756
    Verlag: Gabler Verlag
    Größe: 6455 kBytes
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