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The Relevance of Crowdfunding The Impact on the Innovation Process of Small Entrepreneurial Firms von Scholz, Nadine (eBook)

  • Erscheinungsdatum: 26.05.2015
  • Verlag: Springer Gabler
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The Relevance of Crowdfunding

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback. Nadine Scholz received her Master's degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 86
    Erscheinungsdatum: 26.05.2015
    Sprache: Englisch
    ISBN: 9783658098377
    Verlag: Springer Gabler
    Größe: 1631kBytes
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