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CIM Coursebook 07/08 Marketing Planning von Beamish, Karen (eBook)

  • Erscheinungsdatum: 14.06.2012
  • Verlag: Taylor and Francis
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CIM Coursebook 07/08 Marketing Planning

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 14.06.2012
    Sprache: Englisch
    ISBN: 9781136420061
    Verlag: Taylor and Francis
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