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Creating and Delivering Your Value Proposition Managing Customer Experience for Profit von Barnes, Cindy (eBook)

  • Erscheinungsdatum: 03.10.2009
  • Verlag: Kogan Page
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Creating and Delivering Your Value Proposition

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering Your Value Proposition provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering Your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.


    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 256
    Erscheinungsdatum: 03.10.2009
    Sprache: Englisch
    ISBN: 9780749458591
    Verlag: Kogan Page
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