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Football Brands von Bridgewater, Sue (eBook)

  • Erscheinungsdatum: 29.04.2010
  • Verlag: Palgrave Macmillan
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Football Brands

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 194
    Erscheinungsdatum: 29.04.2010
    Sprache: Englisch
    ISBN: 9780230281363
    Verlag: Palgrave Macmillan
    Größe: 2127kBytes
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