text.skipToContent text.skipToNavigation
background-image

Hospitality Sales and Promotion von Taylor, Derek (eBook)

  • Erscheinungsdatum: 04.05.2012
  • Verlag: Taylor and Francis
eBook (PDF)
48,09 €
inkl. gesetzl. MwSt.
Sofort per Download lieferbar

Online verfügbar

Hospitality Sales and Promotion

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: who is your customer? market segments and groups how can you reach them effectively? the secrets of successful public relations new and traditional technologies, from direct mail to using the Internet to maximum advantage.Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 04.05.2012
    Sprache: Englisch
    ISBN: 9781136398155
    Verlag: Taylor and Francis
Weiterlesen weniger lesen

Kundenbewertungen