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Innovationsmanagement in der Hotellerie Innovationsforschung von touristischen Dienstleistungen in Vertrieb und Marketing von Schreyer, Markus (eBook)

  • Erscheinungsdatum: 05.12.2016
  • Verlag: De Gruyter Oldenbourg
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Innovationsmanagement in der Hotellerie

The German hotel market is among Europe's largest and most attractive markets, but it has shown little growth in sales in recent decades. How can we ensure future growth? Until now, the hotel industry has had little involvement in innovation to drive growth. The study describes ways to harness the innovation potential of the hotel industry in sales and marketing as a stimulant for growth. Dr. Markus Schreyer, Vice President The Americas für Design Hotels

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