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International Cases in Tourism Management von Horner, Susan (eBook)

  • Erscheinungsdatum: 09.12.2003
  • Verlag: Taylor and Francis
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International Cases in Tourism Management

International Cases in Tourism Management includes: Profiles of individual companies Case studies on destination management and marketing Material on different management functions in tourism, such as marketing and human resource management Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 09.12.2003
    Sprache: Englisch
    ISBN: 9781136394362
    Verlag: Taylor and Francis
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