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Management Fads and Buzzwords Critical-Practical Perspectives von Collins, David (eBook)

  • Erscheinungsdatum: 11.10.2013
  • Verlag: Taylor and Francis
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Management Fads and Buzzwords

Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical analysis and reflection. Topics covered include: the 'guru industry''excellence' business process re-engineering empowerment culture knowledge work globalization.'Unpacking' the 'guru industry' and analyzing the fads and buzzwords, this book provides a 'critical-practical' analysis, designed to allow readers to locate, understand and critique management fashion.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 11.10.2013
    Sprache: Englisch
    ISBN: 9781136295157
    Verlag: Taylor and Francis
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