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Competitive Dynamics in the Mobile Phone Industry von Giachetti, C. (eBook)

  • Erscheinungsdatum: 22.07.2013
  • Verlag: Palgrave Pivot
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Competitive Dynamics in the Mobile Phone Industry

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 147
    Erscheinungsdatum: 22.07.2013
    Sprache: Englisch
    ISBN: 9781137374127
    Verlag: Palgrave Pivot
    Größe: 883kBytes
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