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Next Evolution of Marketing Connect with Your Customers by Marketing with Meaning von Gilbreath, Bob (eBook)

  • Erscheinungsdatum: 03.09.2009
  • Verlag: McGraw-Hill Professional
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Next Evolution of Marketing

The next big step in the evolution of bestselling marketing concepts!This groundbreaking new book takes the reader beyond relationship marketing andpermission marketing and into the realm of the next big thing - meaningful marketing.This new concept addresses the modern consumer's desire for 1) fewer intrusive,hard-sell marketing messages and 2) more value-focused messages, independent ofcalls for purchase.Marketing guru Bob Gilbreath explains how to use his technique to inspire customersto truly engage with the marketing message, uncover a spectrum of unmet customerdesires, and build a campaign designed to fulfill customers' needs and move moreproduct than ever.


    Format: ePUB
    Kopierschutz: AdobeDRM
    Seitenzahl: 288
    Erscheinungsdatum: 03.09.2009
    Sprache: Englisch
    ISBN: 9780071627580
    Verlag: McGraw-Hill Professional
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