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Marketing the SME Innovation and Approach von O'Dwyer, Michele (eBook)

  • Erscheinungsdatum: 26.03.2009
  • Verlag: Cambridge Scholars Publishing
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Marketing the SME

Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research addresses the key determinants of their success. This volume investigates a wide range of sophisticated, diverse and market-efficient strategies as adopted by Ireland's SME's to ensure global success.


    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 26.03.2009
    Sprache: Englisch
    ISBN: 9781443807906
    Verlag: Cambridge Scholars Publishing
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