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Social Movements for Good: How Companies and Causes Create Viral Change von Feldmann, Derrick (eBook)

  • Erscheinungsdatum: 08.01.2016
  • Verlag: Wiley
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Social Movements for Good: How Companies and Causes Create Viral Change

Create real change in the new social movement paradigm
Social Movements for Good is a guidebook for driving change, by taking advantage of the social 'currency' that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed.
Just going viral isn't enough to make a movement successful-there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day.

Read the stories of today's most successful social good movements
Understand how modern social movements are created
Learn how to truly activate a new generation of activists and supporters
Formulate an approach that makes the public respond to your issue
Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.

Derrick Feldmann (Indianapolis, IN) is the founder of AchieveGuidance (www.achieveguidance.com), which helps organizations to understand the behaviors of today's donors, activists and employees and engage a new generation of supporters. He is a sought after speaker on the latest trends in fundraising, online engagement and Millennials. Feldmann contributes regularly to Philanthropy News Digest of the Foundation Center and the Huffington Post IMPACT channel.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 227
    Erscheinungsdatum: 08.01.2016
    Sprache: Englisch
    ISBN: 9781119133407
    Verlag: Wiley
    Größe: 2317kBytes
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