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Strategic Customer Management Strategizing the Sales Organization von Piercy, Nigel F. (eBook)

  • Erscheinungsdatum: 12.03.2009
  • Verlag: Oxford University Press
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Strategic Customer Management

A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 12.03.2009
    Sprache: Englisch
    ISBN: 9780191567643
    Verlag: Oxford University Press
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