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Virtually free marketing Harnessing the power of the Web for your small business von Holden, Philip R (eBook)

  • Erscheinungsdatum: 01.01.2009
  • Verlag: Bloomsbury Publishing
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Virtually free marketing

Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 01.01.2009
    Sprache: Englisch
    ISBN: 9781408105504
    Verlag: Bloomsbury Publishing
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