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BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest von Cohen, Marshal (eBook)

  • Erscheinungsdatum: 08.01.2010
  • Verlag: McGraw-Hill Professional
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BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest

18 easy ways to ensure consumers choose your product over the competition'sThe world of consumer business is always hit hardest during a recession. But that doesn't mean you can't still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy. Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today's economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, including: Add new, must-have features through dramatic upgradesProvide extra services to add valueBuild upon a strong reputation and impressive brand heritage Reevaluate every product to make your company lean and mean as possibleCohen explains how to use these techniques to create a can't-lose business strategy- - helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.


    Format: ePUB
    Kopierschutz: AdobeDRM
    Seitenzahl: 224
    Erscheinungsdatum: 08.01.2010
    Sprache: Englisch
    ISBN: 9780071713566
    Verlag: McGraw-Hill Professional
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