text.skipToContent text.skipToNavigation

Critical The Impact of Culture on International Marketing Plans and Review of the French Wine Industry von Freitag, Nadine (eBook)

  • Erscheinungsdatum: 18.12.2005
  • Verlag: GRIN Verlag
eBook (PDF)
8,99 €
inkl. gesetzl. MwSt.
Sofort per Download lieferbar

Online verfügbar

Critical The Impact of Culture on International Marketing Plans and Review of the French Wine Industry

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), University of Plymouth, course: International Marketing Management, 16 entries in the bibliography, language: English, abstract: Companies like IBM, Coca Cola, Nike, Kellogg's, Nestlé, McDonalds do business around the world. An important challenge for the international marketing phase of a firm is the need to understand the different environments the company needs to operate in. To understand different cultural, economic, and political environments is necessary for the success of a company. Culture is one of the most challenging elements of the international marketplace.

Produktinformationen

    Format: PDF
    Kopierschutz: none
    Seitenzahl: 19
    Erscheinungsdatum: 18.12.2005
    Sprache: Englisch
    ISBN: 9783638448871
    Verlag: GRIN Verlag
    Größe: 688kBytes
Weiterlesen weniger lesen

Kundenbewertungen

    HOFER life eBooks: Die perfekte App zum Lesen von eBooks.

    Hier findest Du alle Deine eBooks und viele praktische Lesefunktionen.