Critical The Impact of Culture on International Marketing Plans and Review of the French Wine Industry
Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), University of Plymouth, course: International Marketing Management, 16 entries in the bibliography, language: English, abstract: Companies like IBM, Coca Cola, Nike, Kellogg's, Nestlé, McDonalds do business around the world. An important challenge for the international marketing phase of a firm is the need to understand the different environments the company needs to operate in. To understand different cultural, economic, and political environments is necessary for the success of a company. Culture is one of the most challenging elements of the international marketplace.
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