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Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands von Holt, Douglas B. (eBook)

  • Erscheinungsdatum: 28.10.2010
  • Verlag: Oxford University Press
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Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 28.10.2010
    Sprache: Englisch
    ISBN: 9780191615207
    Verlag: Oxford University Press
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