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Export Strategy: Markets and Competition (RLE Marketing) von Piercy, Nigel (eBook)

  • Erscheinungsdatum: 16.09.2014
  • Verlag: Taylor and Francis
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Export Strategy: Markets and Competition (RLE Marketing)

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 16.09.2014
    Sprache: Englisch
    ISBN: 9781317654001
    Verlag: Taylor and Francis
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