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Find Your Unique Value Proposition, In Principle and Practice To Dominate Your Real Estate Market von Patton, Rowena (eBook)

  • Verlag: Unique Value Proposition
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Find Your Unique Value Proposition, In Principle and Practice

This book was written by top real estate agent Rowena Patton, Keller Williams International's '2007 rookie of the year,' a 60m producer and developer of team-building systems and customer programs used by the AllStar Network of agents around the country. It was written for real estate agents wanting to convert more home browsers to homebuyers, and more home value-checkers to home sellers. It's for those agents wanting to convert more prospects into clients, and more clients into forever clients, who provide repeat and referral business throughout an agent's career. You'll find detailed 'how-tos' on developing your own Unique Value Proposition, as well as an in-depth look at the Allstar Programs along with a breakdown on how to create your own, along with scripts on how to present them.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Seitenzahl: 180
    Sprache: Englisch
    ISBN: 9781543911145
    Verlag: Unique Value Proposition
    Größe: 10425kBytes
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Find Your Unique Value Proposition, In Principle and Practice

T his book was written by top real estate agent Rowena Patton, Keller Williams International's '2007 #3 Rookie of the Year', a 60m producer and developer of team-building systems and customer programs used by the AllStar Network of agents around the country. It was written for real estate agents wanting to convert more home browsers to home buyers, and more home value-checkers to home sellers. It's for those agents wanting to convert more prospects into clients, and more clients into forever clients, who provide repeat and referral business throughout an agent's career.

One proven way to accomplish this is being able to offer something of value that is different - something which sets them apart from the rest of the real estate crowd. Indeed, everyone in real estate, or any business for that matter, needs a Unique Value Proposition (UVP). A well-rounded Unique Value Proposition will identify target customers, define what's being offered and how that offer solves a problem , as well as how it is different from any existing alternatives.

An agent's Unique Value Proposition is often derived from their passion - that which has driven them to take action throughout the course of their lives. Often one's UVP is already present, though perhaps buried under multiple layers, and 'the noise of life.' While we all have a passion for something, it's surprising to find how re-examining, identifying and harnessing that energy can provide a stronger foundation in your real estate business. Constructing a new foundation with building blocks which already exist makes it much easier, even fun, to accomplish.

It's a fast-paced industry. Agents hoping to get ahead in this crowded marketplace need something which distinguishes them from their competitors, and makes them the 'agent of choice' on that first phone call or meeting. The vast majority of the time, a buyer or seller will begin their real estate journey online. Once there, the unsuspecting buyer or seller clicks a button - usually titled something like: Find Out More - enters their phone number, and Boom! They've become an 'Internet lead,' with at least three agents relentlessly calling, texting and emailing them to win their business... and the race begins.

Still, the average conversion of these Internet leads is about 2% - meaning that a lot of time, energy and finances will be invested, for a relatively small return. 'Speed to lead' is paramount in increasing a conversion rate, yet it's still something that many busy agents, often out with clients, find difficult to accomplish. Defining your own Unique Value Proposition and using Programs which are UVPs will drastically improve upon that conversion rate.

Sellers often begin their home sale by interviewing two or three listing agents, who are counting mostly upon their training, personality and 'years in the business' to get them across the finish line. However, without a clear Unique Value Proposition in place, those assets may not be the agents' strongest competitive advantage - as other agents will likely share those same attributes.

A clear UVP will set the foundation for building a salable business, one which has value far beyond both the founder's direct involvement, or marquee value. Over time, any strong enterprise should have developed both its Unique Value Proposition, as well as its business.

This book also raises questions about what have become core foundations in today's real estate, while addressing three main concepts behind the Unique Value Proposition :

Determining your Natural Afinity Audience, by better defining and communicating what is unique about you.

Creating Marketing Strategies b

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