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In search of beauty Beiersdorf in the world of cosmetics and toiletries von Haberer, Jenny (eBook)

  • Erscheinungsdatum: 29.10.2010
  • Verlag: GRIN Publishing
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In search of beauty

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Anglia Ruskin University, language: English, abstract: Whereas the consumer goods industries in developed countries are mature, sophisticated and price sensitive, in emerging economies they are just starting to blossom, offering enormous business opportunities. Only with the right strategy will companies be able to climb or stay on the bandwagon taking a ride upward on the growth path. In the cosmetics and toiletries industry the most promising markets for growth are China and Brazil. This study aims at assessing Beiersdorf's international marketing strategy, in particular their marketing mix for China and Brazil. Beiersdorf is a successful global player in the CT industry, particularly in the skin car and men's grooming category. Yet, the competition never sleeps.


    Format: ePUB
    Kopierschutz: AdobeDRM
    Seitenzahl: 22
    Erscheinungsdatum: 29.10.2010
    Sprache: Englisch
    ISBN: 9783640737222
    Verlag: GRIN Publishing
    Serie: Akademische Schriftenreihe Bd.V160550
    Größe: 3352 kBytes
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