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LIDL's implementation of discount supermarkets in Sweden von Barschel, Hauke (eBook)

  • Erscheinungsdatum: 09.08.2004
  • Verlag: GRIN Verlag
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LIDL's implementation of discount supermarkets in Sweden

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a company's internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analysis encompasses an investigation of the external environment (PEST), a risk assessment and a consideration of market entry strategies. Furthermore it adds an identification of implications for the marketing mix and implications for organisational resources and management.

Produktinformationen

    Format: ePUB
    Kopierschutz: none
    Seitenzahl: 24
    Erscheinungsdatum: 09.08.2004
    Sprache: Englisch
    ISBN: 9783638298995
    Verlag: GRIN Verlag
    Serie: Akademische Schriftenreihe Bd.V28001
    Größe: 932kBytes
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