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Marketing for the Developing Company (RLE Marketing) von Winkler, John (eBook)

  • Erscheinungsdatum: 17.10.2014
  • Verlag: Taylor and Francis
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Marketing for the Developing Company (RLE Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical 'jargon' has deliberately been avoided to ensure a straightforward presentation of marketing facts.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 17.10.2014
    Sprache: Englisch
    ISBN: 9781317646075
    Verlag: Taylor and Francis
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