Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009) With more than thirty-five years at the top of the profession, Steve Cone , chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies, has led campaigns for many companies including Citigroup, American Express, Fidelity, Apple, and United Airlines, as well as environmental groups, and presidential campaigns for both major parties. He is also the author of Steal These Ideas . Of Cone, the Chicago Sun Times says, 'Like most marketing executives whose opinions we respect, Cone is both cogent and blunt.' The Wall Street Journal says, Cone 'doesn't merely offer advice but unabashedly tells us what to do. He gets away with this less because of his advertising pedigree than because of the logic of the case he makes.' Cone lives in New York City.
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