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The Brian Solis Digital Reader von Solis, Brian (eBook)

  • Erscheinungsdatum: 04.03.2014
  • Verlag: Wiley
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The Brian Solis Digital Reader

Chapter 1 The Social Media Manifesto THE SOCIALIZATION OF MEDIA IS YEARS IN THE MAKING In my 20-year marketing career, I've dedicated the last 14 years specifically to the practice of and experimentation in online interaction. My findings are based solely on the chemistry of failure, success, and, well, ambivalence, which equals either defeat or promise. The constant theme throughout has been the sustained balance between the pursuit of new influencers and the incorporation of proven traditional methods. This experience, and the experiences of others, ultimately serves as the foundation for creating a new communications bridge between companies and customers. Socialized media has: Rewired the processes by which consumers share experiences, expertise, and opinions Broadened the channels available to consumers who seek information Changed how companies approach markets Altered how companies develop products Remodeled the processes by which companies connect with and show appreciation for their customers Transformed the method of influence, augmenting the ranks of traditional market experts and thought leaders with enthusiasts and innovators who self-create content-publishing platforms for their views Facilitated customers' direct engagement in the conversations that were previously taking place without their participation
A fundamental shift in our culture is under way and it is creating a new landscape of influencers, as well as changing how we define influence. By establishing an entirely new ecosystem that supports the socialization of information, this shift is facilitating new conversations that start locally, but ultimately have a global impact. The days of "hear no evil, see no evil, speak no evil" have passed without lament. Engage or Die Source: Original artwork by Jesse Thomas . Monologue has given way to dialogue. The message is clear. Social media has introduced a new layer of influencers across all industries. It is the understanding of the role people play in the process of not only reading and disseminating information, but also how they create and share content in which others can participate. This, and only this, allows us to truly grasp the future of business, which is, for all intents and purposes, already unfolding today. The socialization of information and the tools that enable it are the undercurrent of interactive media - and serve as the capital infrastructure that defines the social economy. Content is the new democracy and we, the people, are ensuring that our voices are heard. This is your chance to reinvigorate the tired and aging models of marketing and service, enliven a corporate brand, and increase revenue, all while paving the way for a brighter and more rewarding career. How can companies implement an integrated social strategy quickly in this new social landscape? By focusing on desirable markets and influencers where they connect. This will have a far greater impact on brand resonance and the bottom line than trying to reach the masses through any one message, venue, or tool. Our actions speak louder than our words. New media is constantly evolving and has yet to reveal its true impact across the entire business publishing and marketing landscape. But, social media is only one chapter in a never-ending resource that continues to evolve as new media permeates every facet of every business. In fact, new media is only going to become more pervasive and, as such, prove to be a critical factor in the success or failure of any business. The life of the information offered in this book is interminable. New tools and strategies will be revealed, and they will be tied to exciting case studies that document the challenges, tactics, l

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Seitenzahl: 156
    Erscheinungsdatum: 04.03.2014
    Sprache: Englisch
    ISBN: 9781118832332
    Verlag: Wiley
    Größe: 15928 kBytes
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The Brian Solis Digital Reader

Chapter 1

The Social Media Manifesto

THE SOCIALIZATION OF MEDIA IS YEARS IN THE MAKING

In my 20-year marketing career, I've dedicated the last 14 years specifically to the practice of and experimentation in online interaction. My findings are based solely on the chemistry of failure, success, and, well, ambivalence, which equals either defeat or promise. The constant theme throughout has been the sustained balance between the pursuit of new influencers and the incorporation of proven traditional methods. This experience, and the experiences of others, ultimately serves as the foundation for creating a new communications bridge between companies and customers.

Socialized media has:

Rewired the processes by which consumers share experiences, expertise, and opinions
Broadened the channels available to consumers who seek information
Changed how companies approach markets
Altered how companies develop products
Remodeled the processes by which companies connect with and show appreciation for their customers
Transformed the method of influence, augmenting the ranks of traditional market experts and thought leaders with enthusiasts and innovators who self-create content-publishing platforms for their views
Facilitated customers' direct engagement in the conversations that were previously taking place without their participation
A fundamental shift in our culture is under way and it is creating a new landscape of influencers, as well as changing how we define influence. By establishing an entirely new ecosystem that supports the socialization of information, this shift is facilitating new conversations that start locally, but ultimately have a global impact.

The days of "hear no evil, see no evil, speak no evil" have passed without lament.

Engage or Die

Source: Original artwork by Jesse Thomas .

Monologue has given way to dialogue.

The message is clear. Social media has introduced a new layer of influencers across all industries. It is the understanding of the role people play in the process of not only reading and disseminating information, but also how they create and share content in which others can participate. This, and only this, allows us to truly grasp the future of business, which is, for all intents and purposes, already unfolding today.

The socialization of information and the tools that enable it are the undercurrent of interactive media - and serve as the capital infrastructure that defines the social economy.

Content is the new democracy and we, the people, are ensuring that our voices are heard.

This is your chance to reinvigorate the tired and aging models of marketing and service, enliven a corporate brand, and increase revenue, all while paving the way for a brighter and more rewarding career.

How can companies implement an integrated social strategy quickly in this new social landscape? By focusing on desirable markets and influencers where they connect. This will have a far greater impact on brand resonance and the bottom line than trying to reach the masses through any one message, venue, or tool.

Our actions speak louder than our words.

New media is constantly evolving and has yet to reveal its true impact across the entire business publishing and marketing landscape. But, social media is only one chapter in a never-ending resource that continues to evolve as new media permeates every facet of every business. In fact, new media is only going to become more pervasive and, as such, prove to be a critical factor in the success or failure of any business.

The life of the information offered in this book is interminable. New tools and strategies will be revealed, and they will be tied to exciting case studies that document the challenges, tactics, l

Weiterlesen weniger lesen

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