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The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point von Mourdoukoutas, Panos (eBook)

  • Erscheinungsdatum: 03.10.2009
  • Verlag: Springer-Verlag
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The Seven Principles of WOM and Buzz Marketing

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an 'epidemic' was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. 'The Seven Principles of WOM and Buzz Marketing' offers the essential tools - seven simple steps - to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment


    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 104
    Erscheinungsdatum: 03.10.2009
    Sprache: Englisch
    ISBN: 9783642021091
    Verlag: Springer-Verlag
    Größe: 1253 kBytes
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