text.skipToContent text.skipToNavigation
background-image

Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance von Ahlert, Dieter (eBook)

  • Erscheinungsdatum: 03.04.2013
  • Verlag: Springer-Verlag
eBook (PDF)
55,92 €
inkl. gesetzl. MwSt.
Sofort per Download lieferbar

Online verfügbar

Vertical Price Coordination and Brand Care

Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians.

Prof. Dr. Dieter Ahlert: Since 1975, Full Professor of Business Administration at the University of Muenster, Germany. Foundation member of the Marketing Center Muenster (MCM). Director of the Department of Retailing and Network Marketing (IfHM) as well as the International Center of Franchising and Cooperation (F&C). Foundation member of the Network Governance Commission. For more than 35 years, Professor Ahlert and his research team have investigated the antitrust and economic problems associated with vertical marketing.

Dipl.-Kfm. Benjamin Schefer: Research assistant at the Department of Retailing and Network Marketing (IfHM) since May 2009. General manager of the Research Center for General and Textile Market Economy (FATM). His research focus mainly on the antitrust and economic problems associated with vertical marketing.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 84
    Erscheinungsdatum: 03.04.2013
    Sprache: Englisch
    ISBN: 9783642355707
    Verlag: Springer-Verlag
    Größe: 2821kBytes
Weiterlesen weniger lesen

Kundenbewertungen

    HOFER life eBooks: Die perfekte App zum Lesen von eBooks.

    Hier findest du alle deine eBooks und viele praktische Lesefunktionen.