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Winning Results with Google AdWords, Second Edition von Goodman, Andrew (eBook)

  • Erscheinungsdatum: 08.12.2008
  • Verlag: McGraw-Hill Professional
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Winning Results with Google AdWords, Second Edition

Run a Profitable Google AdWords CampaignReach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!Create strategic groups of ads and keywordsUnderstand Google's Quality Score ad ranking system and quality-based biddingUse the keyword tool to your advantageDevelop a successful bidding strategyWrite, test, and refine winning adsFilter out inappropriate prospectsExpand proven ad campaignsMeasure success using Google Analytics and other methodsIncrease conversion rates


    Format: ePUB
    Kopierschutz: AdobeDRM
    Seitenzahl: 400
    Erscheinungsdatum: 08.12.2008
    Sprache: Englisch
    ISBN: 9780071595742
    Verlag: McGraw-Hill Professional
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