text.skipToContent text.skipToNavigation
background-image

Text and Image A Critical Introduction to the Visual/Verbal Divide von Bateman, John (eBook)

  • Erscheinungsdatum: 30.05.2014
  • Verlag: Taylor and Francis
eBook (PDF)
86,89 €
inkl. gesetzl. MwSt.
Sofort per Download lieferbar

Online verfügbar

Text and Image

Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 30.05.2014
    Sprache: Englisch
    ISBN: 9781317683032
    Verlag: Taylor and Francis
Weiterlesen weniger lesen

Kundenbewertungen