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Metaphor and Mills Figurative Language in Business and Economics

  • Erscheinungsdatum: 04.07.2012
  • Verlag: De Gruyter
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Metaphor and Mills

While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.
Honesto Herrera-Soler and Michael White , Universidad Complutense, Madrid, Spain.


    Format: PDF
    Kopierschutz: watermark
    Seitenzahl: 337
    Erscheinungsdatum: 04.07.2012
    Sprache: Englisch
    ISBN: 9783110274585
    Verlag: De Gruyter
    Größe: 5682 kBytes
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