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Persuasive Signs The Semiotics of Advertising von Beasley, Ron (eBook)

  • Erscheinungsdatum: 14.12.2010
  • Verlag: De Gruyter Mouton
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Persuasive Signs

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada.


    Format: PDF
    Kopierschutz: watermark
    Seitenzahl: 204
    Erscheinungsdatum: 14.12.2010
    Sprache: Englisch
    ISBN: 9783110888003
    Verlag: De Gruyter Mouton
    Größe: 58400 kBytes
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