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Writing CopyFor Dummies von Kranz, Jonathan (eBook)

  • Erscheinungsdatum: 04.05.2011
  • Verlag: For Dummies
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Writing CopyFor Dummies

Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: Write compelling headlines and body copy Turn your research into brilliant ideas Create motivational materials for worthy causes Fix projects when they go wrong Land a job as a copywriter Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Seitenzahl: 384
    Erscheinungsdatum: 04.05.2011
    Sprache: Englisch
    ISBN: 9781118069936
    Verlag: For Dummies
    Größe: 7314 kBytes
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